Comment #13

I should probably make my posts longer, so I shall. Anyways, my comment is that I find it very disturbing at how much logos are valued at. In one of my classes, we are doing a project to make logos, and we looked at a guy named Paul Rand. Now he designed the logos for many different companies, the one sticking out the most in my head being that of the American Broadcasting Company, abbreviated as ABC. He used the colors, the font, even illusions to make a successful logo. Another company, Pepsi-Cola, wrote a 27-page document about why they have a good logo. Overall, they are way too obsessive, and need to tone it down.